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01 — AI PRODUCT LEAD & CREATIVE TECHNOLOGIST

AlexNix

Alex Nix
mail@alexnix.com

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I / RESEARCH LAB

AI-firstecosystem.

ЗДЕСЬ — an independent research lab and product ecosystem at the intersection of generative AI, new media and production. Gen-AI at the core: generative content pipelines, AI-powered creative tools, news and event platforms.

II / APPLIED AI

Prompt architectures×new media.

Research-first approach to generative AI — prompt architectures, agentic systems, generative creative. Ex-AI Lead (ЗДЕСЬ, Biolutions Inc., MosAIc Media). Worked with ORIS, Adidas, Levi's, Mercedes-Benz, МТС, Sber, Katy Perry, Martin Garrix. Now — independent research in ЗДЕСЬ, collaborating with teams worldwide.

02 — CLIENTS17
HOVER TO PAUSE
ORIS Swiss*Adidas*Levi's*Mercedes-Benz*МТС*Сбер*Магнит*Мираторг*TON by Telegram*NYFW*SPFW*Kappa*H2R Studio*Katy Perry*Martin Garrix*G-Eazy*Greenpeace*ORIS Swiss*Adidas*Levi's*Mercedes-Benz*МТС*Сбер*Магнит*Мираторг*TON by Telegram*NYFW*SPFW*Kappa*H2R Studio*Katy Perry*Martin Garrix*G-Eazy*Greenpeace*

Applied (non-academic) AI research — written in spare time. Prompt architectures, agentic systems and new applications in operations and creative.

01

An Autonomous AI Agent in Digital Production — Architecture, Cases, and Lessons

A case study of a single autonomous AI agent operating as a producer-coordinator inside a digital production studio over March–May 2026. Three concurrent projects, 3000+ messages in the largest, 95 hiring candidates processed, one critical mistake, the architectural decisions that worked, and the ones that didn't.

02

Hyperfocus Engineering

A prompt architecture for on-demand executive function in ADHD / neurodivergent operators. Six composable skills built from ten executive-function primitives, auto-triggered by behavioral signal detection rather than slash invocation.

03

Agentic Generation of Music-Processor Templates

Letting an LLM design and apply concrete multi-effects patches to a hardware guitar processor from plain-English prompts. A three-day hardware-in-the-loop study: no training, no dataset, ~20 musically coherent patches validated on metal.

04

A.O.C. — A Prompt Framework for Generative Image Models

Anchor · Optics · Chemistry. A structured prompt framework that reduces every visual decision a shot requires to three orthogonal axes corresponding to the three independently-controllable stages of real photographic production.

05

Deliberate Omission

When silence in a prompt is the feature. For multi-channel generation, saying more in text actively degrades output when the text and the other channels describe the same dimensions.

06

A Generative-AI Video Production Pipeline

From client brief to finished shot, stage by stage. The thesis: generative AI video at production quality is a constraint-propagation pipeline, not a generation model. Six stages, three consistency mechanisms, a dependency graph that lets the work parallelise.